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$xhtml = array(
	'<{title}>' => 'How Coca-Cola should deal with globalization',
	'<{subtitle}>' => 'Written in <span title="Principles of Business Management">BUS 1101</span> of <a href="http://www.uopeople.edu/">University of the People</a>, finalised on 2016-11-30',
	'<{copyright year}>' => '2016',
	'takedown' => '2017-11-01',
	'<{body}>' => <<<END
<p>
	The Coca-Cola company has been doing exceedingly well over the past century, but there is always room for improvement.
	There are many ways in which I think that the Coca-Cola company needs to improves, but most of them are outside the scope of this essay.
	Instead, let&apos;s discuss one way in which they can improve and how it addresses two of the main ten global trends in business.
</p>
<h2>Challenge Trend: increasing concern for the environment</h2>
<p>
	There has been increasing concern for the environment over the past few decades (Carpenter, Bauer, &amp; Erdogan, 2010).
	Some corporations are responding by starting to take responsibility for their impact on our planet.
	The Coca-Cola company is one such company.
	They take care to make sure that all of their packaging is completely recyclable (The Saylor Foundation, n.d.).
	When companies are environmentally-friendly, they attract customers that want to preserve our planet without pushing away customers that quite frankly don&apos;t care.
	In other words, there&apos;s a lot to gain and nothing to lose when deciding to make your company more environmentally conscious.
	I&apos;ve heard people say that they avoid certain companies because of the environmental damage that they cause, but I&apos;ve <strong>*never once*</strong> heard of anyone refusing to support a company because that company cared about the environment &quot;too much&quot;.
	It&apos;s also worth noting that damage to the environment affects everyone, not just individuals.
	When companies take responsibility for their actions, they avoid harming the planet in ways that will come back to haunt them in future years.
	Sustainable business isn&apos;t just about respecting life on earth; it&apos;s a good business practice!
</p>
<h2>Solution Trend: becoming more global</h2>
<p>
	The Coca-Cola company has spent the past century expanding its beverage empire and extending its global reach.
	Globalization is a big part of who Coca-Cola is and why they continue to succeed.
	Moving ideas from one section of the globe to another is less costly and less harmful to the environment than moving people and products (Carpenter, Bauer, &amp; Erdogan, 2010), as Coca-Cola has learned.
	Coca-Cola has set up factories all over the world, saving them a quite a bit of money on shipping expenses (The Saylor Foundation, n.d.).
	Instead of continually shipping their products from a central location to the rest of the world, the Coca-Cola company need only send their recipes, bottle and label designs, and other instructions needed for distant factories to carry out the will of the main company.
</p>
<h2>Learning organization building block: learning from others</h2>
<p>
	One area that Coca-Cola should focus on more if they are to better capitalize on concern for the environment and their global reach is learning from others.
	By incorporating the ideas of others into their strategy, they could see their company do even better, with profits rising even higher than they are now.
	For example, several companies make a big deal out of their efforts to preserve our planet, incorporating their message of a green company into their advertisements and the writing on their packaging.
	In doing this, they draw in customers that likewise don&apos;t like the fact that we&apos;re killing our world.
	However, until I read this case study, I had no idea that the Coca-Cola company was more environmentally-friendly than some other companies.
	I didn&apos;t know that they make their packaging all recyclable.
	I had no idea that Coca-Cola was making any effort whatsoever to be a green company.
	By learning from other companies and focusing more of their marketing efforts on showing potential customers their environmentally-friendly side, perhaps they could draw in more customers.
	Likewise, perhaps they can learn from other companies how to make more then just their packaging more eco-friendly.
</p>
<p>
	Adding to this, their global reach can play heavily in their favor if they can show that they&apos;re a better company than most.
	By establishing Coca-Cola as the brand that cares, or at very least, one of the brands that care, Coca-Cola may be able to draw customers away from other brands on a global scale.
	Other beverage companies might even have to follow suit to avoid going out of business.
	In that way, even though the Coca-Cola company will still face competition, they could become known as one of the leaders in this area and one of the reasons that many other companies needed to start taking better care of our world.
</p>
<div class="APA_references">
	<h2>References:</h2>
	<p>
		Carpenter, M., Bauer,T., Erdogan, B. (2010). Management Principles 1.1. Retrieved from <a href="https://my.uopeople.edu/mod/resource/view.php?id=100686"><code>https://my.uopeople.edu/mod/resource/view.php?id=100686</code></a>
	</p>
	<p>
		The Saylor Foundation. (n.d.). Globalization and The Coca-Cola Company. Retrieved from <a href="http://my.uopeople.edu/pluginfile.php/126682/mod_resource/content/1/Unit%203%20Case%20Study%20-%20Globalization%20and%20Coca%20Cola.pdf"><code>http://my.uopeople.edu/pluginfile.php/126682/mod_resource/content/1/Unit%203%20Case%20Study%20-%20Globalization%20and%20Coca%20Cola.pdf</code></a>
	</p>
</div>
END
);
